Facebook, Twitter and the other big-names are still popular social hangouts. But what’s growing in popular use are the social messaging apps, such as Snapchat, Messager, WhatsApp and others.

As they have in China and elsewhere, these convenient apps are fast evolving to multi-purpose platforms. Real-time customer conversations and relationships are the traditional roots of messaging. Expect new advertising and marketing possibilities to emerge as chat apps continue to grow.

Leave a comment

Your email address will not be published. Required fields are marked *