Internet technology now supports online video delivery, with far more available options than YouTube. What’s more, video has a stronger audience appeal (about four to one) than text.

Contemporary healthcare marketing can share stories by way of video content and live streaming video on websites, blogs and by way of social media platforms. The advantages include timeliness, immediacy and educational impact. Marketing plans and budgets are shifting and increasing in video categories.
 Telemedicine advancements are due mainly to technology and consumer expectations. But telemedicine services are experiencing a breakthrough as medical practices become aware of the ways and means to charge for these services. Medical practices are beginning to recognize consumer demand for text, email, and similar connectivity conveniences. What’s more, monetized telemedicine options—such as online doctor-patient consultations—contribute to office efficiency, profitability and brand differentiation.

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